online

lululemon (Retail Brand Art Direction)

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When an opportunity to take over a maternity leave art director position with the folks at Lululemon arose, I jumped at the chance. I had the pleasure of working with an incredible team of photographers, designers, product designers, and brand leaders to give the girls’ subbrand, Aviva, a lift. It was an inspiring eight months

Whistler Blackcomb 50th (Brand Ad Campaign Development)

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Whistler Blackcomb is another client that I worked with for over 10 years during my time at Origin Design. We had a lot of fun creating campaigns for everything from skiing/snowboarding to the bike park to special top secret projects. The 50th anniversary was the last campaign that I worked on and managed to get all the legends together for a super fun photo shoot in the peak to peak gondola barn. That was definitely a highlight in my career. Wayne Wong was even there!

Taos (Brand Creative Development)

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Taos has a unique soul and spirit that made creating its brand creative pure joy. With the crew at Origin Design & Communications, we visited Taos for a brand envisioning session and then came home to Whistler, where we created a fully integrated brand campaign. Elements included a new website, print advertising, online advertising, an identity